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A Contact Us page is essential to building a brand’s website as it allows visitors to contact you easily without leaving their browser.

They also give you the opportunity to capture leads and improve customer service.

Generally, visitors can also leave feedback or ask questions through these channels. You’ll receive valuable information about your customers’ preferences and expectations if done correctly. 

Great contact forms typically:

  • Are easy to find, so a visitor can quickly get in touch with you.
  • Explain why someone should contact your business.
  • Describe how your business can help solve the visitors’ problems.
  • Include an email and phone number so visitors can get in touch with you on their first attempt.
  • Include a short form using fields that’ll help your business understand who’s contacting them.
  • Have a call-to-action to provide visitors with another action to take if they choose not to complete the form.
  • Leverage key contact form design elements — like user-friendly layouts and clear formatting — to create the optimal user experience for visitors.
  • Showcase the company’s thought leadership, whether by including a list of recent blog posts or articles about the company in the press.
  • Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors another way to engage with the business.
  • Redirect to a thank you page that explains when and how you’ll be contacting the visitor.
  • Promote helpful content and resources.
  • Are creative and memorable, allowing visitors to associate contacting your brand with a positive or funny memory.
  • Show off what your brand does so visitors and potential customers can get a sense of the work you do before they even get in touch.
  • Avoid unnecessary fields and words, so your page remains as straightforward as possible — no fluff.

Now that we’ve gone over best practices let’s review examples of some of the most effective Contact Us pages on the Internet.

Time to get inspired.

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